Home » Enrolment Trends

Category Archives: Enrolment Trends

Recent Comments

    Meeting the International Student Enrolment Challenge with Enhanced International Student Engagement

    Canada has seen a 29% increase in international students attending higher educational institutions, from 2022 to 2023, which has followed a 63% growth over the previous five years and more than 200% over the last decade (CBIE, 2023). This, however, is changing. Universities Canada (The Canadian Press, 2024) reports that enrolment of international students fell in 2024, in some cases by more than 50%,  below the international student visa cap set by the federal government. Given this trend, we must ensure academic success and beneficial, appropriate, and resourceful study conditions for the international students studying at our institutions. One of the best ways of doing this is by enhancing international student engagement. In this blog, I introduce this topic and discuss ways we can all increase the engagement of international students in our classrooms.

    International student engagement is international students’ active, ongoing effort to navigate and mediate the expectations and practices of their new academic environment (Kettle, 2017; Zimmerman, 2021). This concept views engagement as a social practice, where students interact with and respond to various elements such as actions, interactions, objects, values, expectations, and language. It emphasizes the students’ roles as active participants and experts in their own educational experiences, highlighting their strategies to adapt, succeed, and contribute to their academic and social environments. International scholarship on teaching and learning research shows that when international students feel connected and supported, they are more likely to dive into classroom activities, perform better academically, and build positive relationships with classmates and instructors (Freeman et al., 2014; Glass et al., 2015), and that engagement in the classroom is the strongest predictor of cognitive development for international students (Grayson, 2008).

    Dr Smith engaging with international students
    Dr. Smith engaging with international students following a poster fair in a Research in Education class

    Four interrelated types of engagement occur during learning activities, including behavioural, emotional, cognitive, and agentic engagement (Christenson et al., 2012). Behavioural engagement has been defined as participation in various activities (Finn, 1989), students’ positive effort, attention, and involvement in school (Skinner et al., 2009), and adaptive and maladaptive behaviour (Martin, 2010). Emotional engagement is generally conceptualized as comprised of positive and negative feelings toward school, teachers, and peers (Fredericks et al., 2004). Cognitive engagement has been described as beliefs and values about the importance of school and learning (Appleton et al., 2008; Martin, 2007) and self-regulation, strategy use, goals, and exerting effort (Martin, 2007).  Agentic engagement is when individuals try to actively enrich their learning experiences and take responsibility for them (Reeve & Tseng, 2011).

    Sense of belonging in a higher-educational setting significantly impacts the engagement of international students (Cena et al., 2021; Glass et al., 2015). Previous studies have shown that international students report a lower sense of belonging than native students (Strayhorn, 2012; Van Horne et al., 2018), and that the type and amount of extracurricular/social involvement are related to the sense of belonging (Bowman et al., 2019; Maestas et al., 2007), with more frequent participation in extracurricular activities increasing the sense of belonging to the institution (Thies & Falk, 2023). International students who feel integrated into the university community through meaningful interactions are more likely to participate in social activities (Glass et al., 2015).

    Engagement is also affected by students’ unwillingness to communicate, which is the long-term tendency to avoid and/or devalue verbal communication (Kadi & Madini, 2019). Several factors related to anxiety have been identified, including concerns that limited English-speaking proficiency can inhibit clarity (Aksak & Cubucken, 2020; Horwitz et al., 1986), fear of being humiliated (Chichon, 2019; Wen & Cle ́ment, 2010), lack of self-confidence (Kadi & Madini, 2019; Saadat & Mukundan, 2019), anxiety over potential errors (Kang, 2005), instructors’ excessive emphasis on grammar (Wen & Cle ́ment, 2003; Woodrow, 2006), and place of origin (Woodrow, 2006). Several motivation and related factors have been identified as engagement influencers, including personality (Hz, 2022; Mohammadian, 2013), discussion topic (Kang, 2005; Zhou et al., 2021), grade evaluation approach (Zhou et al., 2021), family support (Aksak & Cubucken, 2020; Aydin, 2017), and socialization demands (MacIntyre et al., 1998).

    Institutional policies and practices, such as inclusive teaching practices, culturally sensitive curricula, and opportunities for social interaction, play a pivotal role in fostering student engagement (Glass et al., 2015). Instructors can engage in strategies to enhance in-class communication, including shaping a positive classroom environment that can relax international students and reduce their anxiety (Smith et al., 2019; Zhou et al., 2021), developing workloads appropriate for international students (Zhou et al., 2021), adopting collaborative teaching approaches (Lee et al., 2019; Saadat & Mukundan, 2019; Zhou et al., 2021), involving students in peer teaching (Freemen et al., 2015; Yamauchi et al., 2016), engaging in problem-based learning to encourage students to solve real-world problems in collaborative settings (Freemen et al., 2015; Yamauchi et al., 2016), using group discussions for students to articulate their understanding, ask questions, and learn from their peers (Freemen et al., 2015; Yamauchi et al., 2016), preparing before class to expand their knowledge of students’ cultural backgrounds and traditions (Riasati, 2012; Zhou et al., 2021), conducting warm-up activities at the beginning of class (Zhou et al, 2021), applying supportive practices (Kinsella, 1997; Smith et al., 2019), and using culturally-responsive teaching methods (Gay, 2010; Zhou et al., 2017).

    So, while we could lament the current decrease in international student enrolment facing most Canadian post-secondary educational institutions, there is much we can and should do to increase international student engagement leading to higher levels of success for those students able to enrol at our institutions despite the current regulatory approach to cap international student enrolments.

    References:

    Aksak, K., & Cubukcu, F. (2020). An exploration of factors contributing to students’ unwillingness to communicate. Journal for Foreign Languages, 12(1), 155-170. https://doi.org/10.4312/vestnik.12.155-170

    Appleton, J. J., Christenson, S. L., & Furlong, M. J. (2008). Student engagement with school: Critical conceptual and methodological issues of the construct. Psychology in the Schools, 45(5), 369-386.

    Aydın, F. (2017). Willingness to communicate (WTC) among intermediate-level adult Turkish EFL learners: Underlying factors. Journal of Qualitative Research in Education, 5(3), 1–29. https://doi.org/10.14689/issn.2148-2624.1.5c3s5m

    Bowman, N, A., Jarratt, L., Jang, N., & Bono, T. J. (2019). The unfolding of student adjustment during the first semester of college. Research in Higher Education, 60(3), 273-292.  https://doi.org/10.1007/s11162-018-9535-x

    Canadian Bureau of International Education (2023). International students in Canada, https://cbie.ca/infographic/

    Cena, E., Burns, S., & Wilson, P. (2021). Sense of belonging and intercultural and academic experiences among international students at a university in Northern Ireland. Journal of International Students, 11(4), 812-831. https://www.ojed.org/index.php/jis/article/view/2541

    Chichon, J. (2019). Factors influencing international students’ willingness to communicate (WTC) on a pre-sessional programme at a UK university. Journal of English for Academic Purposes, 39, 87-96.

    Christenson, S. L., Reschly, A. L., & Wylie, C. (Eds.). (2012). Handbook of Research on Student Engagement. Springer Nature. https://link.springer.com/content/pdf/10.1007/978-3-031-07853-8.pdf

    Finn, J. D. (1989). Withdrawing from school. Review of Educational Research, 59, 117 – 142.

    Freeman, S., Eddy, S. L., McDonough, M., Smith, M. K., Okoroafor, N., Jordt, H., & Wenderoth, M. P. (2014). Active learning increases student performance in science, engineering, and mathematics. Proceedings of the National Academy of Sciences, 111(23), 8410-8415.

    Gay, G. (2010). Culturally responsive teaching: Theory, research, and practice. Teachers College Press.

    Glass, C. R., Kociolek, E., Wongtrirat, R., Lynch, R. J., & Cong, S. (2015). Uneven Experiences: The Impact of Student-Faculty Interactions on International Students’ Sense of Belonging. Journal of International Students, 5(4), 353-363. https://files.eric.ed.gov/fulltext/EJ1125097.pdf

    Grayson, J. P. (2008). The experiences and outcomes of domestic and international students at four Canadian universities. Higher Education Research & Development, 56, 473-492.

    Horwitz, E. K., Horwitz, M. B., & Cope, J. (1986). Foreign language classroom anxiety. The Modern language journal, 70(2), 125-132. https://doi.org/10.1111/j.1540-4781.1986.tb05256.x

    Hz, B. I. R. (2022). Exploring students’ public speaking anxiety: introvert vs extrovert. Journal of English Language Studies, 7(1), 107–120. https://jurnal.untirta.ac.id/index.php/JELS/article/view/14412/8831

    Kadi, R. F., & Madini, A. A. (2019). Causes of Saudi students’ unwillingness to communicate in the EFL classrooms. International Journal of English Language Education, 7(1), 51. https://doi.org/10.5296/ijele.v7i1.14621

    Kettle, M. (2017). International student engagement in higher education: Transforming practices, pedagogies and participation (pp. 5, 09-11, 13, 12, 11). Multilingual Matters. https://eprints.qut.edu.au/103570/22/103570.pdf

    Kinsella, K. (1997). Creating an enabling learning environment for non-native speakers of English. In A. I. Morey, & M. K. Kitano (Eds.), Multicultural course transformation in higher education: A broader truth (pp. 104-125). Allyn and Bacon.

    Lee, J. S., & Lee, K. (2019). The role of self-efficacy, task value, and learning goal orientation in willingness to communicate in a second language. Journal of Multilingual and Multicultural Development, 40(2), 140-156. 

    Lee, J. S., Lee, K., & Chen Hsieh, J. (2019). Understanding willingness to communicate in L2 between Korean and Taiwanese students. Language Teaching Research, 26(3), 455-476. https://doi.org/10.1177/1362168819890 

    Macintyre, P. D., Clément, R., Dörnyei, Z., & Noels, K. A. (1998). Conceptualizing willingness to communicate in a l2: A situational model of l2 confidence and affiliation. The Modern Language Journal, 82(4), 545–562. https://doi.org/10.1111/j.1540-4781.1998.tb05543.x

    Maestas, R., Vaquera, G. S., & Zehr, L. M. (2007). Factors impacting sense of belonging at a Hispanic-serving institution. Journal of Hispanic Higher Education, 6(3), 237-256. http://doi.org/10.1177/1538192707302801

    Martin, A. J. (2007). Examining a multidimensional model of student motivation and engagement using a construct validation approach. British Journal of Educational Psychology, 77, 413-440. http://dx.doi.org/10.1348/000709906X118036

    Mohammadian. T. (2013). The effect of shyness on Iranian EFL learners’ language learning motivation and willingness to communicate. Theory and Practice in Language Studies, 3(11), 2036-2045. https://doi.org/10.4304/tpls.3.11.2036-2045

    Reeve, J., & Tseng, C. M. (2011). Agency as a fourth aspect of students’ engagement during learning activities. Contemporary Educational Psychology, 36(4), 257-267. https://doi.org/10.1016/j.cedpsych.2011.05.002

    Riasati, M. J. (2012). EFL learners’ perception of factors influencing willingness to speak English in language classrooms: A qualitative study. World Applied Sciences Journal, 17(10).

    Saadat, U., & Mukundan, J. (2019). Perceptions of willingness to communicate orally in English among Iranian PhD students. International Journal of Applied Linguistics and English Literature, 8(4), 31-44. https://doi.org/10.7575/aiac.ijalel.v.8n.4p.31

    Skinner, S., Kindermann, T., & Furrer, C. (2009). A Motivational Perspective on Engagement and Disaffection Conceptualization and Assessment of Children’s Behavioral and Emotional Participation in Academic Activities in the Classroom, Educational and Psychological Measurement, 69(3), 493-525.

    Smith, C., Zhou, G., Potter, M., & Wang, D. (2019). Connecting Best Practices for Teaching Linguistically and Culturally Diverse International Students with International Student Satisfaction and Student Perceptions of Student Learning, Advances in Global Education and Research Volume 3 (James, W. B., & Cobonoglu, C., Eds.), pp. 252-265. Association of North America Higher Education International.    

    Strayhorn, T. L. (2012). Sentido de pertenencia: A higherarchical analysis predicting sense of belonging among Latino college students. Journal of Hispanic Higher Education, 7(4), 30-320.  https://doi.org/10.1177/1538192708320474

    The Canadian Press (2024, August 30). International student enrolment drops below federal cap: Universities Canada. National Post. Retrieved from https://nationalpost.com/news/canada/international-student-enrolment-drops-below-federal-cap-canada?taid=66d1bed289440d0001d0b514&utm_campaign=trueanthem&utm_medium=social&utm_source=twitter

    Thies, T., & Falk, S. (2023). International students in higher education: Extracurricular activities and social interactions as predictors of university belonging. Research in Higher Education, 2023.  https://doi-org.ledproxy2.uwindsor.ca/10.1007/s11162-023-09734-x

    Van Horne, S. V., Lin, S., A. M., & Jacobson, W. (2018). Engagement, satisfaction, and belonging of international undergraduates at U.S. research universities. Journal of International Students, 8(1), 351-374. https://doi.org/10.32674/jis.v8i1.169

    Wen, W. P., & Clément, R. (2003). A Chinese conceptualisation of willingness to communicate in ESL. Language, Culture and Curriculum, 16(1), 18–38. https://doi.org/10.1080/07908310308666654

    Woodrow, L. (2006). Anxiety and speaking English as a second language. RELC Journal, 37(3), 308–328. https://doi.org/10.1177/0033688206071315

    Yamauchi, L. A., Taira, K., & Trevorrow, T. (2016). Effective instruction for engaging culturally diverse students in higher education. International Journal of Teaching and Learning in Higher Education, 28(3), 460-470.

    Zhou, G., Liu, T., & Rideout, G. (2017). A study of Chinese international students enrolled in the master of education program at a Canadian university. International Journal of Chinese Education, 6(2), 210-235. https://doi.org/10.1163/22125868-12340081

    Zhou, G., Yu, Z., Rideout, G., & Smith, C. (2021). Why don’t they participate in class? In V. Tavares (Ed.), Multidisciplinary Perspectives on International Student Experience in Canadian Higher Education (pp. 81-101). IGI Global, https://doi.org/10.4018/978-1-7998-5030-4.ch005

    Zimmermann, J., Falk., S., Thies, T., Yildirim, H. H., Kercher, J., & Pineda, J. (2021). Spezifische Problemlagen und Studienerfolg internationaler Studierender [Specific challenges and study success of international students]. In M. Neugebauer, H.-D. Daniel, & U. Wolter (Eds.): Studienerfolg und Studienabbruch (pp.179–202). Springer VS. https://doi.org/10.1007/978-3-658-32892-4_8

    Pathways to Post-Pandemic Enrolment Growth in Higher Education

    Recently, Stefanie Ivan, an enrolment management consultant and Royal Roads associate faculty, and I had an opportunity to facilitate a webinar on “Pathways to Post-Pandemic Enrolment Growth in Higher Education.” This is a follow-up webinar to the one we conducted on post-pandemic higher education enrolment trends (see my earlier blog) in February.

    We asked participants to share their most effective strategic enrolment management (SEM) strategy efforts. We then asked them to describe strategies for enrolling and supporting international, Indigenous, and domestic learners. Lastly, we asked them to say a bit about the learner and student support they provided.

    When asked to provide one word that describes the effectiveness of current SEM strategy efforts, the most frequently mentioned were disconnected, work-in-progress, and growing. Others identified include developing, unsure, hopeful but slow, disjointed, uninformed, innovative, ongoing, challenging, deepening, modest, and uncertain. It appears that the experience with SEM is quite variable with some saying it is stalled while others report it as in progress or growing.

    We then asked about strategies in use to enrol/support specific types of students. Below are some of the comments we heard.

    International Students:

    • Work closely with our key agents and agent relations management; strengthen relational networks
    • Develop a personal connection to the institution and community
    • Targeting markets that connect with Canada’s labour shortage areas
    • Provide incentives that are appealing to international students
    • Optimize admissions processes
    • Utilizing a group effort to recruit international students
    • Develop personal communications
    • Have not returned to accepting international students yet

    Indigenous Students:

    • Focused listening and working with communities to address their concerns and needs; engaging communities through partnerships
    • Developed an Indigenous strategic plan
    • Established an Indigenous scholars’ circle
    • Increasing and deepening supports
    • Going to communities with incentives, application forms, and testing formulas for completion on-site
    • We are not currently recruiting Indigenous students

    Domestic Students:

    • Balancing in-person and online events
    • More first-year transition strategies to help retention and success
    • Target movement in the job market and second-career students
    • Utilize a blended delivery model for full-time and part-time students
    • Work toward understanding what students and employers
    • Reach out to withdrawn student
    • Establish better support services, create more webinars/engagement, partner with community organizations, and follow-up strategies
    • Treat in-country ESL/ELL students as domestic prospects

    Learner and Student Support:

    • Online advising
    • Development of non-academic learning communities
    • Increased/streamlined communications (phone, email, forums, chatbot, extended hours, weekends)
    • 1:1 wellness check-ins
    • Alternative accommodations for learners who need it
    • A strong return to in-person and social and co-curricular activities
    • Entering students into classroom settings right away to determine learning needs

    Here is the Video from the webinar.

    With so much to do to stabilize and grow enrolments during these post-pandemic days, it will be important to be strategic and there is no better way to do this than through adopting and implementing SEM!

    -Clayton Smith

    Canadian Post-secondary Enrolment Trends

    Recently, Stefanie Ivan, an enrolment management consultant and Royal Roads associate faculty, and I had an opportunity to identify enrolment trends facing Canadian higher educational institutions for a series of Royal Roads University webinars. In this blog, I will share what we found.

    Let me describe our methods. First, we reviewed publicly-available data on the web that included provincial data reports as well as those compiled by Higher Education Strategy Associates, Globe and Mail, Statistics Canada, Canadian Undergraduate Survey Consortium, and the Council of Ministers of Education. Second, we collected comments from our social media network and Canadian colleagues. Third, we received input from students currently enrolled in the Royal Roads University Graduate Certificate in Strategic Enrolment Management.

    Here are some of the aggregate enrolment trends we uncovered:

    • College enrolments are continuing to grow, mostly due to continued international student enrolment growth. Some declines were reported in the Maritimes. Also, there is a reduction in demand for trades programming due to low unemployment.
    • University enrolment is mostly stable or recording slight increases/decreases. Some of this is due to part-time student enrolment increases.
    • Students may be shifting away from big urban research universities.
    • A slight increase in inter-provincial mobility was experienced in the Maritimes.
    • Admission conversion rates are becoming less predictable.
    • Completion rates have been impacted in some areas.
    • There is a growing interest in a gap year for direct-entry high school students.

    And here are the student-type enrolment trends we found:

    • Indigenous enrolment and completion rates are lower than rates for non-Indigenous persons. But the Indigenous birthrate is still the fastest among the groups monitored.
    • International student enrolments continue to lead enrolment growth.
    • Attrition rates are still impacted by the pandemic and high school students who did not seem to be prepared for post-secondary studies.
    • The enrolment mix continues to change. Visible minorities, learners with disabilities, and learners with mental health issues are increasing.
    • Students want to be primarily on campus, with some hybrid instruction.
    • Trust building with communities continues to impact some enrolment.

    Here is the Video from the webinar.

    We will be doing a follow-up webinar to explore the enrolment strategies that institutions are using to address these challenges. Feel free to share any strategies your institution is using or hoping to implement in the next year, and we will include them when we present on this topic for our follow-up webinar on Tuesday, March 21st. Here is a link to sign-up if you want to listen in or (hopefully!) participate in our discussion.

    The times are certainly uncertain and changing.

    -Clayton Smith