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    Strategic Enrolment Management in Canada

    Dr. Smith with co-investigator Susan Gottheil, former vice-provost students at the University of Manitoba, at the 2017 Canadian SEM Summit

    This study explored the perspectives of senior enrolment managers at Canadian colleges and universities on the relative effectiveness of Strategic Enrolment Management (SEM) as an educational and managerial framework. Researchers attempted to understand how the American-inspired SEM is contextualized at Canadian institutions, and what the potential is for SEM during the next decade.

    This study was approved by the University of Windsor Research Ethics Board.

    The first publication of this research, which is a book chapter in the AACRAO book, SEM as a Connector: Principles of Practice (2021), is presented in the press release below.

    https://www.aacrao.org/who-we-are/newsroom/article/2021/10/20/enrollment-management-professionals-share-their-experience-making-connections-and-building-relationships-in-new-aacrao-publication

    The second publication of this research is a research article, which appeared in the Strategic Enrollment Management Quarterly Journal.

    References:

    Gottheil, S., & Smith, C. (2022). Effectiveness of SEM in Canada: Reflections from the field. American Association of Collegiate Registrars and Admissions Officers.

    Smith, C., Gottheil, S., & King, A. (2022). Canadian enrolment leaders’ reflections on the effectiveness of SEM. Strategic Enrollment Management Quarterly, 9(4), 47-67.

    Smith., C. & Gottheil, S. (2021). Reflections of Canadian SEM leaders on developing relationships and student connections that contribute to enhancing belonging, student persistence, and student success. In S. Henderson & K. Pollock (Eds.). SEM as a connector. American Association of Collegiate Registrars and Admissions Officers.


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