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    Achieving Personal Mastery with SEM

    In idealistic-pragmatist, Peter Senge’s The Fifth Discipline (1990), one of the five disciplines is personal mastery (the others are systems thinking, mental models, building shared vision, and team learning). Senge writes, “Organizations learn only through individuals who learn. Individual learning does not guarantee organizational learning. But without it no organizational learning occurs” (p. 139)   So, for our institutions to grow, each of us must find our own path to personal mastery.

    Senge describes personal mastery as “the discipline of continually clarifying and deepening our personal vision, of focusing our energies, of developing patience, and of seeing reality objectively” (Ibid, p. 7).

    Kirsty Wadsley, head of widening participation at the London School of Economics and representative of the UK-based Association of University Administrators, presents a research poster at the 2017 AACRAO SEM Conference
    Kirsty Wadsley, head of widening participation at the London School of Economics and representative of the UK-based Association of University Administrators, presents a research poster at the 2017 AACRAO SEM Conference

    For enrollment managers, one of the ways of achieving personal mastery is through developing professional competencies and proficiencies in Strategic Enrollment Management (SEM).  For those new to SEM, here is one of my favorite definitions:

    Enrollment management is a comprehensive and coordinated process that enables a college [or university] to identify enrollment goals that are allied with its mission, its strategic plan, its environment, and its resources, and to reach those goals through the effective integration of administrative processes, student services, curriculum planning, and market analysis.” (Kerlin, 2008)

    This can be achieved by reading some of the SEM classics and the SEM Quarterly journal, or by continuing the development of personal mastery by engaging with colleagues engaged in their own professional development. 

    Some will choose graduate programs or courses/experiences that culminate in a certification of some type.  But for many of us, it is about coming to the AACRAO Strategic Enrollment Management Conference, which is celebrating this year its 30th conference in Las Vegas on October 25-28, 2020.  Topics typically include: SEM culture, leveraging technology and data, career development, student success, and reaching optimal enrollment.

    An important way to contribute to your own personal mastery in SEM is to actively participate in the conference.  Currently, conference planners are promoting a Call for Proposals, where you can submit proposals for a best practice session, a poster, round-table, or a stop and share discussion on SEM hot topics, SEM research, or innovative ways institutions are implementing SEM. Proposals from multiple institutions or types of institutions are encouraged, as are proposals from Canadian and international institutions.

    If you are thinking of submitting a proposal and want to discuss some ideas, send me an email at Clayton.Smith@uwindsor.ca  (I am the director of the AACRAO SEM Conference!).

    Whether you submit a proposal or not, let me encourage you to join us in Las Vegas this fall to enhance your personal mastery with SEM.

    -Clayton Smith

    Kerlin, C. (2008).  Community college roadmap for the enrollment management journey.  College and University, 83(4,), p. 11.

    Seng. P. M. (1990).  The fifth discipline The art and practice of the learning organization.  New York: Currency, Doubleday.


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