Case:

Watch the video and answer the below question

Reference

London Business Forum. (2020, July 7). Philip Kotler – Marketing and Values [Video]. Youtube. https://www.youtube.com/watch?v=P-IXyLJ39eM&t=49s

Q1: Which of the following options would you use to avoid plagiarism while maintaining best academic integrity practices?

• A. According to Philip Kotler we are currently in stage 5 of marketing which is called co-marketing which is not just market to customers but to involve your customers in the marketing.
• B. According to Philip Kotler we are currently in stage 5 of marketing which is called co-marketing which is not just market to customers but to involve your customers in the marketing. (London Business Forum, Philip Kotler – Marketing and Values 2020)
• C. According to Philip Kotler, “we are currently in stage 5 of marketing which is called co-marketing which is not just market to customers but to involve your customers in the marketing.” London Business Forum, Philip Kotler – Marketing and Values 2020)

Q2: Basis the video, is the sentence below plagiarized based on best academic integrity practices?

Strategy comprises three important aspects: quantifiable end goal, targeted opportunity and how you differentiate using your value-added actions and services. London Business Forum, Philip Kotler – Marketing and Values 2020)

Reference

London Business Forum. (2020, July 7). Philip Kotler – Marketing and Values [Video]. YouTube. https://www.youtube.com/watch?v=P-IXyLJ39eM&t=49s 

1. Yes 
2. No 

ANSWER

Practice-Exercises