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In idealistic-pragmatist, Peter Senge’s The Fifth Discipline (1990), one of the five disciplines is personal mastery (the others are systems thinking, mental models, building shared vision, and team learning). Senge writes, “Organizations learn only through individuals who learn. Individual learning does not guarantee organizational learning. But without it no organizational learning occurs” (p. 139) So, for our institutions to grow, each of us must find our own path to personal mastery.
Senge describes personal mastery as “the discipline of continually clarifying and deepening our personal vision, of focusing our energies, of developing patience, and of seeing reality objectively” (Ibid, p. 7).
For enrollment managers, one of the ways of achieving personal mastery is through developing professional competencies and proficiencies in Strategic Enrollment Management (SEM). For those new to SEM, here is one of my favorite definitions:
Enrollment management is a comprehensive and coordinated process that enables a college [or university] to identify enrollment goals that are allied with its mission, its strategic plan, its environment, and its resources, and to reach those goals through the effective integration of administrative processes, student services, curriculum planning, and market analysis.” (Kerlin, 2008)
This can be achieved by reading some of the SEM classics and the SEM Quarterly journal, or by continuing the development of personal mastery by engaging with colleagues engaged in their own professional development.
Some will choose graduate programs or courses/experiences that culminate in a certification of some type. But for many of us, it is about coming to the AACRAO Strategic Enrollment Management Conference, which is celebrating this year its 30th conference in Las Vegas on October 25-28, 2020. Topics typically include: SEM culture, leveraging technology and data, career development, student success, and reaching optimal enrollment.
An important way to contribute to your own personal mastery in SEM is to actively participate in the conference. Currently, conference planners are promoting a Call for Proposals, where you can submit proposals for a best practice session, a poster, round-table, or a stop and share discussion on SEM hot topics, SEM research, or innovative ways institutions are implementing SEM. Proposals from multiple institutions or types of institutions are encouraged, as are proposals from Canadian and international institutions.
If you are thinking of submitting a proposal and want to discuss some ideas, send me an email at Clayton.Smith@uwindsor.ca (I am the director of the AACRAO SEM Conference!).
Whether you submit a proposal or not, let me encourage you to join us in Las Vegas this fall to enhance your personal mastery with SEM.
Kerlin, C. (2008). Community college roadmap for the enrollment management journey. College and University, 83(4,), p. 11.
Seng. P. M. (1990). The fifth discipline The art and practice of the learning organization. New York: Currency, Doubleday.
At this week’s Canadian Strategic Enrolment Management (SEM) Summit, we discussed SEM leadership in times of disruption. We focused on how changes in institutional leadership, governments, and technologies affect SEM performance. In particular, we discussed the impact of disruption on building community and international engagement.
Some of our discussion points included:
- Who should be around the table when a disruption occurs? Are groups already formed, or is there a need to develop new groups?
- How do we get the data needed for decision-making? Some may already exist, but new data may also be needed.
- While disruption can leave us perplexed, we need to find ways to keep our sense of purpose while managing SEM during challenging and distracting times.
- Disruption can be an opportunity to try something new or to focus the institution more clearly on its educational values and aspirations.
- The growing challenge of maintaining data privacy and security in turbulent times.
- The opportunity disruption provides to move from competition to collaboration across the higher education sector.
For many, we are already in disruptive times in the area of international student enrolment and engagement. Some talked about the near explosion of international student enrolment in recent years, especially for students from India. We heard about how this challenge might be a way of bringing together budget and SEM; that sometimes disruption can be internal; that budget drives culture; and opportunities flow from effective brainstorming across institutional silos. We were reminded of the importance of supporting international students, both personally and academically, as they enrich our institutions.
Jason Hunter, Vice President, Student and Community Engagement, at Humber Institute of Technology and Advanced Learning put it well when he said the Summit helped us “to frame critical issues” and “to build capacity” by developing a strong SEM network of administrators and educators across Canada. We all experienced a little SEM therapy.
For me the key take away is the importance of encouraging collaborative dialogue and planning for disruption as we work to enhance institutional health and student success through our SEM work.